The Costa del Sol: Global Epicenter of Luxury Housing Investment

The recent Luxury Real Estate Investment Day, organized by Tecnitasa, has confirmed the solid growth of the luxury market on the Costa del Sol. With the participation of experts and industry leaders, the ongoing interest of international developers was made clear, as they continue to acquire land at high prices, focusing on the region's future profitability.

A Booming Market Driven by International Demand

During the event, Beatriz Toribio, Secretary-General of APCE Spain, emphasized the need to increase housing construction to avoid economic and social crises. She highlighted that, while fostering affordable housing is crucial, the luxury segment plays a fundamental role in stimulating the local economy and revitalizing areas that were previously in decline.

Juan Alfonso Navas Mesa, Director of the Real Estate Business for Eastern Andalusia at Caixabank, reminded that the restrictions imposed after the 2008 crisis significantly affected the sector. Despite this, demand continues to rise, extending beyond the Costa del Sol to Sotogrande, with special interest from foreign retirees and young talents linked to music and football.

Factors Making the Costa del Sol a Top Real Estate Destination

The Costa del Sol continues to attract investors from all over the world due to its privileged climate, security, and exclusive lifestyle. Furthermore, the rise of remote working has increased the influx of new residents. However, the lack of adequate supply remains a key challenge.

In this regard, lawyer and economist Jesús Ruiz Ballesteros stressed the need to strengthen collaboration between the Administration and the private sector to ensure a stable and attractive regulatory framework for investment. He also warned about excessive regulation that could hinder sector development.

Booming Foreign Investment: New Buyer Profiles

Francisco José Carrasco Ocón from HolaBank noted an increase in investors from the United States, Latin America, and Eastern Europe, attracted by residency opportunities in Spain and work flexibility. Additionally, he highlighted the diversity of buyer profiles, mainly consisting of entrepreneurs, finance professionals, and IT specialists.

Conclusion: Cooperation is Key to Sustainable Growth

Real estate leaders agree on the urgency of efficient cooperation between the public and private sectors to address the supply shortage and ensure balanced growth.

With undeniable appeal for both the luxury market and affordable housing, the Costa del Sol is consolidating itself as a strategic destination for international real estate investment.