GuestReady Forecasts Over 2,500 Bookings and €2.3 Million in Revenue for Summer 2025

Barcelona, Málaga, and Valencia lead the demand in a market driven by last-minute bookings and increasing regulatory pressure.

Barcelona, June 30, 2025. GuestReady, a leading short-term rental management company, is projecting a record-breaking summer season in 2025 with over 2,500 bookings expected between June and September and an estimated revenue of €2.3 million. The company kicked off the summer with 74% occupancy in June and 52% in July (as of mid-month), mainly fueled by the growing trend of last-minute bookings, now a defining pattern in the vacation rental market.

Barcelona, Málaga, and Valencia: Hubs of Short-Term Rental Demand

These three cities are generating the highest volume of bookings on GuestReady’s platform, with occupancy rates above the national average. Barcelona leads with 83%, Málaga follows with 82%, and Valencia reaches 72%, positioning themselves as top destinations for modern travelers seeking a blend of leisure, remote work, and flexibility.

Longer Stays and a Rise in International Travelers

The average stay is projected at 6.6 nights, reinforcing the trend toward longer vacations (compared to 5.7 nights in 2023 and 6.8 in 2024). Regarding guest origin, 30.3% are domestic travelers, while international tourism continues to rise, with the United States (9.7%), Italy (7.8%), Germany (5.9%), and the United Kingdom (5.6%) as key source markets.

Properties with Pools and Prime Locations Are in High Demand

Listings featuring swimming pools, central locations, or proximity to the beach consistently achieve higher occupancy rates and pricing, confirming these attributes as essential for maximizing returns during peak season.

Technology and Regulatory Compliance: Cornerstones of Professional Property Management

GuestReady emphasizes tech-driven property management, leveraging tools for dynamic pricing, automated guest communication, contactless check-ins, and operational coordination—all critical for scaling efficiently during high-demand periods.

Simultaneously, tightening regulations in cities like Barcelona, Málaga, Madrid, and Valencia have prompted the company to strengthen its compliance protocols and documentation controls, ensuring that all new listings are onboarded safely and in full legal conformity.

“Summer 2025 marks a turning point for the short-term rental sector. Travelers demand more flexibility, cities enforce stricter regulations, and property owners seek greater profitability. GuestReady operates at that intersection—combining technology, legal compliance, and professional management tailored to today’s evolving landscape,” says Lorenzo Ritella, Country Manager of GuestReady in Spain.